World's Worst Logo Contest
For nearly 15 years.. yes .. since I've been married... I have driven Jade (my wife) crazy by complaining about the Sherman Williams' logo any time I see it. If you have no idea what it looks like here it is ... have a gander:
Isn't it awful? I can't think of anything more unappealing than a can of paint being poured over the Earth. Every time I see the logo I have a nauseating emotional reaction like the main character in William Gibson's book "Patter Recognition". (and I'm not really an emotional guy, I'm much more rational.. to a fault some would say.)
The image is appalling. Who wants the natural beauty of God's creation covered with exterior latex? Even if you mix up the finishes with semi-gloss, eggshell, and gloss it's still an awful idea.
And then there's the slogan, "Cover the Earth" ! WHY?! Why would anyone want to do that?
The goal to cover the earth with paint sounds like a plot by one of Batman's nemesis from the campy kitschy television program. Maybe a villain with a name like PaintLord , Demi-Gloss, or PaintRoller Meister!
I see Batman and Robin hanging over a big vat of paint (in an abandoned paint factory no less!) wiggling to escape before the Paint Meister's scheme is carried out. Robin cries out, "Holy Gallons Of Semi-Gloss Batman! If that huge paint can in outer space makes it to its destination they'll cover the earth!"
We are now living in the age of GREEN living and marketing. Sherman Williams, I'm sure you're good people. But PLEASE change your logo!
Okay Blog friends .. here is your assignment. Can you find a logo worse than Sherman Williams? If you do send it to me, If I think it's worse I'll send you some PlanetWisdom gear!
Mark
updated: Wow I'm getting emailed a ton of logos ... some of them real doozies!
Isn't it awful? I can't think of anything more unappealing than a can of paint being poured over the Earth. Every time I see the logo I have a nauseating emotional reaction like the main character in William Gibson's book "Patter Recognition". (and I'm not really an emotional guy, I'm much more rational.. to a fault some would say.)
The image is appalling. Who wants the natural beauty of God's creation covered with exterior latex? Even if you mix up the finishes with semi-gloss, eggshell, and gloss it's still an awful idea.
And then there's the slogan, "Cover the Earth" ! WHY?! Why would anyone want to do that?
The goal to cover the earth with paint sounds like a plot by one of Batman's nemesis from the campy kitschy television program. Maybe a villain with a name like PaintLord , Demi-Gloss, or PaintRoller Meister!
I see Batman and Robin hanging over a big vat of paint (in an abandoned paint factory no less!) wiggling to escape before the Paint Meister's scheme is carried out. Robin cries out, "Holy Gallons Of Semi-Gloss Batman! If that huge paint can in outer space makes it to its destination they'll cover the earth!"
We are now living in the age of GREEN living and marketing. Sherman Williams, I'm sure you're good people. But PLEASE change your logo!
Okay Blog friends .. here is your assignment. Can you find a logo worse than Sherman Williams? If you do send it to me, If I think it's worse I'll send you some PlanetWisdom gear!
Mark
updated: Wow I'm getting emailed a ton of logos ... some of them real doozies!
Posted by MarkM on at
10:22 PM
4 Comments:
Mark- please, please, please-- you NEED to share the DOOZIES with us! We'll definitely need an update to this blog with winners, runner-ups and honorable mentions!!! PLEASE and THANK YOU!!!!!! :)
i second that motion
well now you have 3! Ill third it if thats even possible, haha
Seriously, Mark! You really need to get those doozies out. We're all anxious to know about them!
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