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The latest thoughts from Mark Matlock.

Wednesday, April 02, 2008

Hang With Mom and Dad? Really?

Just read about a marketing study that says teens prefer quality time with parents to just about anything else, cell phones, iPods, computers, etc.

Here is an excerpt from the article:

American teens are turning their backs not only on gadgets and Web sites, but on sullen expressions and I'm-terrified-you-won't-notice-me fashion. Instead, they are rebelling against their parents by not rebelling.

Nearly all teens surveyed in February 2008 by WTRW said they would respond to a promotion involving "A Long Bus Ride With Your Parents." Quality time with Mom and Dad was viewed as better than a new iPhone, car or a date with pop idols.
While I think this is wonderful, I wonder if it represents the truth.

I have two ideas about the reality of this survey...

1. It is completely true. Teens are craving quality time with their parents.
2. Teens are market survey savvy and are jacking the system so they can't be "bought" by the slick moves of marketers.

I'm happy with either reality.

What are your thoughts?

Mark


5 Comments:

Anonymous Hannah said...

I'm not sure I completely believe this. I do think that there are a lot of teens who desperately need some quality time with their parents but so many that I know don't want to. If I asked them if they would like to spend a day with dad/mom or a friend to have coffee and chat or something most of them would say a friend. I only know a few who would actually choose their parents over a friend me being one of them.

9:43 AM  
Anonymous Rebecca said...

I love spending time with my mom, but I wouldn't say that every teen wants to. I mean I couldn't really decide who I would want to spend more time with, it really just depends on my mood. I don't know if the article was true... I don't know one teen that would choose a long car ride home with their parents over an ipod... they would probably want the ipod for the long trip home.

10:14 AM  
Blogger Unsuspecting Thoughts said...

I just did an interview for a research history essay with a former middle school teacher who has noticed that parents are working harder nowadays to provide for their family, and yet are neglecting that same family in the process. Both parents are working, and then get home and feel overwhelmed with exhaustion, that they really don't want to spend the time needed with their kids. She added that parents also buy their kids things to take the focus off the quality time that they should be spending as a family, and then later on wonder why their kids are so wrapped up in video games, music and are locked in their rooms.

I on the other hand, spent a lot of time with my mom, and I feel as if my time alone is sacred.

8:23 PM  
Anonymous Anonymous said...

I think it true teens want to spend time with their parnets because it seems these day they are to busy or have some excuse on why they can't hang out withe there kids. I wish there was i could spend time with my parnets but i been gone on school trips, trip meetings, school, sport practice and working so there never time when i wanna just do something with them because they have stuff going on.

10:26 AM  
Anonymous Anonymous said...

Hello, I do believe that at the core youth are looking to spend time with their parents. I see how in the lives of many youth that deep in tier heart they would like to have that. I am always concerned with youth that can't are highly reluctant to spend time with their parents. As a youth worker I have found myself sometimes stepping back from the lives with youth so that the family can wrestle through that relationship. I think the most important question to ask is why do my youth don't want to spend time with their parents? he answers will surpise you.

11:41 AM  

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