Nick's Dead Air

Nickelodeon is giving kids permission to look away from the TV and go out and play tomorrow.

The three hours of dead air the children's network will begin broadcasting at noon (EDT/PDT) is part of its fourth annual worldwide day of play, an encouragement to kids to get outside and work on getting in shape.

I think it's a cool way to make the point that kids need to move away from the couch once in a while. If the weather's bad here, I'm planning to Tivo it so I can go out and play later in the week.